WorkMazda

MazdaSKYACTIV dealer screens

Showroom screens that turned SKYACTIV specs into animated feature stories, added live local news and weather, and gave staff a feed to publish offers straight from the sales desk.

Client: Mazda dealership
Type: Dynamic signage
Scope: Signage strategy, Motion content, Live data integration, Custom publishing system
Year: 2012

Dealer screen layout: Mazda3 hero, SKYACTIV panel, latest news and a 3-day Toronto forecast

Dealer screen layout in red: Mazda3 feature navigation, fuel efficiency, news and weather

Dealer screen layout: SKYACTIV Technology story with news and weather side panel

Notes

Replaced static showroom information with content that held waiting customers’ attention, explained new vehicle technology, and could react to inventory and sales opportunities in real time.

Result

A salesperson spotted a waiting customer’s interest, pushed a matching vehicle offer to the screens from the desk, and turned it into a sale.

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