Ali DibOpen to new roles

WorkFreshly Squeezed

Freshly SqueezedProduct campaigns

A flexible campaign system for a growing juice and smoothie menu — one recognisable look across web, mobile app, in-store screens and social.

Client
Freshly Squeezed
Type
Campaign system
Scope
Marketing strategy, Art direction, Campaign design, Web & app, Digital signage, Social
Year
2026
Freshly Squeezed raspberry smoothie splashing in front of a sunset orchard and beach
Blueberry Blast ad in a comic-poster style: ‘Cold. Sweet. Creamy.’
Milky Taro bubble tea ad on a purple background: ‘Uniquely delicious.’
Veggie Smoothie ad with greens, cucumber and ginger: ‘Feel the boost.’
Piña Colada ad with coconut and pineapple splash: ‘Taste the tropical’

Notes

Each launch — Blueberry Blast, Milky Taro, Veggie Smoothie, Piña Colada — gets its own personality on shared art direction and reusable layouts, so new products ship fast and still read as Freshly Squeezed.

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