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WorkAston Martin

Aston MartinDB11 Canadian debut

A 70-inch, dual-sided touchscreen for the DB11’s Canadian debut at the 2017 Canadian International AutoShow in Toronto — interactive UI on one side, motion graphics on the other.

Client
Aston Martin
Type
Interactive signage
Scope
Experience strategy, UI/UX, Content design, Custom programming, Installation
Year
2017
Aston Martin DB11 key visual: a red DB11 in a dark red studio with the line ‘Leave ordinary behind’
The finished 70-inch touchscreen beside a DB11 on the Aston Martin stand at the 2017 Toronto AutoShow
Vertical touchscreen interface: DB11 hero image, feature navigation and detail panels

Notes

One cohesive show-floor piece: a clear interaction model, a refined interface in Aston Martin’s language, and a content system visitors could explore by touch and NFC while the reverse side held the crowd with motion.

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